ILL Communication is a creative studio, founded by Rogier Smalhout aka 'de Reiger' (which means heron in Dutch).
I'm a director, all-round creative and co-founder of Appelsap Festival, Amsterdam's renowned Hiphop platform.
My style reflects my passion for music, art, fashion and contemporary culture. Whether directing commercials and music videos or creating an ad campaign or a brand identity, I particularly love to connect the right people to the projects I take on.
I'm a director, all-round creative and co-founder of Appelsap Festival, Amsterdam's renowned Hiphop platform.
My style reflects my passion for music, art, fashion and contemporary culture. Whether directing commercials and music videos or creating an ad campaign or a brand identity, I particularly love to connect the right people to the projects I take on.
Companies, agencies and brands I've worked with include Wrangler, adidas, Ace & Tate, Nike, Luxottica, Stedelijk Museum, Ajax, Patta, Daily Paper, KLM, ABN Amro, Grolsch, Van Gogh Museum, WeTransfer, Young Capital, Tommy Hilfiger, Red Bull, Vice, Boiler Room, Soulection, Nederlands Film Festival, Museumnacht, NL Film, Footlocker, Tony Chocolonely's, VanMoof, Bugaboo, Missoni, ...,staat, Virtue, ACE, JWT, N=5, Hammerfest, TBWA and 72andSunny.